Theory

Type 1: marketing & branding
This type could be explicated in 4 different categories that are usually part of a strong marketing strategy: customer engagement, branding, service and dis...
Sat, 21 Jan, 2017 at 8:25 PM
Type 2: Ideation
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that ca...
Sat, 21 Jan, 2017 at 8:26 PM
Type 3: Technology
This type is about developing distinguishing features for your product or service. This is the most ‘well-known’ form of innovation because it includes styl...
Sat, 21 Jan, 2017 at 8:26 PM
Type 4: Co-Creation
Co-creation is a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of custome...
Sat, 21 Jan, 2017 at 8:27 PM
Type 5: Social Innovation
This type is about innovating the structure of your organization. In the broadest definition. It is about building an organization that is scalable and flex...
Sat, 21 Jan, 2017 at 8:28 PM
Type 6: Entrepreneurship
Intrapreneurship is the act of behaving like an entrepreneur while working within a large organization. Intrapreneurship is known as the practice of a corpo...
Sat, 21 Jan, 2017 at 8:29 PM
Type 7: Open Innovation
This type of innovation is about having connections with others to create value for your organization. For instance, building strategic alliances or collabo...
Sat, 21 Jan, 2017 at 8:29 PM
Type 8: Business Model Innovation
This type is about the way in which your company is making money. For instance through a bundled pricing system, a cost-leadership strategy focusing on mass...
Sat, 21 Jan, 2017 at 8:30 PM