Background

Scenario
The game always takes place in a business-to-consumer high-tech sector such like the Robotics sector. In the game, you’ll start as an employee of a Medium...
Sat, 21 Jan, 2017 at 8:20 PM
Theory
The theoretical dilemma’s that form the basic elements of this game are: Strategic Dilemmas: what strategy will you follow? Eight Types of Innovation: ...
Sat, 21 Jan, 2017 at 8:21 PM
Strategic Dilemmas
In this game 6 different innovation strategies can be chosen: Radical vs. Incremental Product leadership vs. Customer Intimacy Exploration vs. Exp...
Sat, 21 Jan, 2017 at 8:22 PM
8 Types of Innovation Processes
The Eight Types of Innovation are based on Keeley’s (2013) model of the Ten Types of Innovation. We distinguish 8 types of innovation: Innovation of the ...
Mon, 12 Feb, 2018 at 3:04 PM
Innovation Funnel
Many scholars have tried to identify phases or stages of innovation processes, resulting in the following stages of innovation: market research, idea genera...
Wed, 25 Jan, 2017 at 6:29 AM
Game model
The previous paragraph leads to a model that forms the basis for the game. It integrates the strategic option, the eight types of innovation and the funnel....
Sat, 21 Jan, 2017 at 8:37 PM
Scope of the game
Products are sold at an average price of €100-€500 and companies are already up and running with an annual turnover of around €5 million. It is a closed ma...
Sat, 21 Jan, 2017 at 8:37 PM
Level of Abstraction
This game is about innovation management and not about innovation. This means that all decisions are about managing innovation and not creating a specific ...
Sat, 21 Jan, 2017 at 8:38 PM
Format
The game is played over several rounds that are similar to each other. Each round spans one year in the game. Because this is a strategy game, and it usual...
Sat, 21 Jan, 2017 at 8:39 PM
Rules
There are just a few basic rules: Deliver your results before the deadline. Results delivered after the deadline will not be taken into account. Play t...
Sat, 21 Jan, 2017 at 8:39 PM