This type is about innovating the structure of your organization. In the broadest definition. It is about building an organization that is scalable and flexible – think about the Rockefeller Habits – and bout aligning talents and assets within that structure. Quite often it comes down to a ‘culture of innovation’. Examples are: a competency center, a corporate university, talent development programs and knowledge management. Thinking about physical structure, it could mean decentralizing your management, rethinking your incentive structure and redesigning organizational processes or even outsourcing.


A specific article that we would often like to refer to, is that of Quinn & Cameron about organizational cultures. It splits organizations in 4 different cultural types:

  • Adhocracy cultures
  • Clan cultures
  • Hierarchy cultures
  • Market cultures