The Eight Types of Innovation are based on Keeley’s (2013) model of the Ten Types of Innovation. We distinguish 8 types of innovation:

  • Innovation of the Customer Experience
    • Type 1: Marketing & Branding
  • Innovation of the Product (System)
    • Type 2: Ideation
    • Type 3: Technology
    • Type 4: Co-Creation
  • Innovation of the Configuration
    • Type 5: Social Innovation
    • Type 6: Entrepreneurship
    • Type 7: Open Innovation
    • Type 8: Business Model Innovation