The theoretical dilemma’s that form the basic elements of this game are:

  1. Strategic Dilemmas: what strategy will you follow?
  2. Eight Types of Innovation: what types are you focusing on and why?
  3. Innovation Funnel: the dilemma of the fact that innovation decision makers have to deal with both the short term (operations) to stay alive in a highly competitive market and the long term (strategy) to create value in the future is the basic concept of this game. It sounds easy, but with limited means it is very hard to make the right choices