The game always takes place in a business-to-consumer high-tech sector such like the Robotics sector. In the game, you’ll start as an employee of a Medium-Sized Enterprise with around €7.5 million annual sales. You get the responsibility over a small team and you’ll get a budget with which you could increase (or decrease) the annual innovation spendings of your department.

During the game, you will get new functions in your company, with increased privileges to take decisions.