This game is oriented at students in higher education preferably with 0-2 years background in business studies or relevant courses. We assume the basics of organizational science are known to the players (through school or experience) or are taught at the same time as the game roll-out. This game is also oriented at business professionals in training: people that would like to become better innovation professionals.

The game is best played in the context of engineering. It has a focus on innovation management in a (high-)tech business-to-consumer market. The terminology is slightly focused towards an environment of technical development. Study programs that are most likely to get the most out of this game:

  • Business Administration
  • Small Business & Retail Management
  • Innovation Management
  • Industrial Engineering
  • Mechanical Engineering
  • Public Management
  • Management and Leadership
  • Marketing
  • Commercial Studies