The total value of you company is a combination of your current Market Cap: that’s your sales multiplied with 25% for each Blue Ocean and 15% for each Purple Ocean you have achieved and the innovation score and the creativity score (both relative to your sales). The innovation score is important for investors because it indicates that your company has a strong sense of technology and quality. The creativity score is important for investors because it indicates that your company takes time to strive for continuous innovation.